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We help brands define who they are, what they stand for, and why they matter. From brand purpose and positioning to tone of voice and messaging, we create the strategic foundation that informs every touchpoint. With a clear sense of identity and direction, brands are able to tell stronger stories, make smarter decisions, and connect more meaningfully with their audience.
Our mantra has always been about people — the ones behind the brand, the ones reading the story, and the ones telling it. We specialise in crafting narratives that resonate, connecting you with APAC journalists and global tastemakers who matter. From media strategy to relationship building, our PR approach is rooted in cultural relevance, strong editorial angles, and a clear, consistent brand voice. We don’t just secure coverage — we shape conversations.
Now more than ever, brands need moments that move people — experiences that spark connection, drive conversation, and create impact both online and offline. From intimate tastings to large-scale activations, we concept, produce, and amplify events with intention and cultural relevance. Backed by F&B expertise, we manage every detail end-to-end to deliver moments that resonate.
Creative with purpose. Content with impact. Our approach blends storytelling, strategy, and data to craft content that truly connects. Tailored for each platform and guided by audience insight, we strike the balance between what your brand wants to say and what your audience wants to see. From content creation to community management, we build social presence that engages, grows, and converts.
We work with a carefully curated roster of influencers across food, lifestyle, and travel — each selected to align with your brand’s values and connect with your ideal audience. Our approach is centred around more than just visibility; we focus on building genuine communities and driving real engagement. Through purposeful content, strategic partnerships, and hands-on management, we create genuine connections that elevate your brand and spark meaningful conversations.
Our agency in numbers.
40+
Clients
From up-and-coming concepts to established industry leaders, we help businesses in F&B, hospitality, and culture make their mark.
9
Cities
While anchored in Hong Kong & Singapore, our network spans Asia—connecting you with the right people, in the right places.
2
Years
We’re a new generation—with decades of experience behind us.
80+
Events
We’ve curated and executed high-impact events including guest shifts, pop-ups & brand collaborations.
